Premier Full-Service LGBT Team Honored for
“In An ABSOLUT World” Advertisement

NEW YORK, NY – November 10, 2009 – SPI Marketing and partner Moon City Productions were recently honored at the inaugural GLAAD Media Advertising Awards Ceremony. The Awards recognize and honor individuals and projects in the advertising and marketing industries for their fair, accurate and inclusive representations of the LGBT community and the issues that affect their lives.

SPI and Moon City received the award for Outstanding Advertising – Print – for their work with ABSOLUT® VODKA and the “InAn ABSOLUT World” campaign. The outdoor billboard entitled, “Will You Marry Me?” depicts a marriage proposal featured on a JumboTron screen at a crowded baseball stadium, which reads: “Mark will you marry me?” -Steve

The ad was created to portray “ In An ABSOLUT World” the act of proposing and marriage as universal, versus gay or straight. The work also presents a non-threatening public display of affection based in love that is meant to educate and inspire.

“We like to think about what can be,” said Scott Seitz, CEO and founder of SPI Marketing. “Our marketing is about bringing messages and supportive products to our community effectively above and below the line. ABSOLUT gets it and Moon City’s creative brought it to life in a meaningful way. We’re thrilled that our work has resonated with the LGBT community and beyond.”

SPI has been the LGBT Agency of Record for ABSOLUT since 1996. Other clients include Diet Pepsi, Aquafina, Travelocity, NAGAAA and Logo. Moon City is the Agency of Record for Subaru since 1992. The agencies specialize in a 360-degree approach to the market.

All nominees for the GLAAD Media Awards in Advertising ran or appeared in print, broadcast, or online media between July 1, 2008 and June 30, 2009. Award recipients can be seen at www.glaad.org/advertisingawards

About SPI Marketing

SPI is a full-service marketing, events, PR, media and sales organization providing strategies and tools to reach LGBT consumers. SPI was one of the first marketing agencies to enter the LGBT community in 1996. From research and strategic planning, to activation and distribution, SPI Marketing is the only LGBT agency with field teams in 12 cities able to communicate directly to over half a million consumers. For more information, log on to www.spimarketing,com

Media Contact: Aaron Brost, 773.551.5251 or abrost@spimarketing.com