HELLO,
WE'RE LGBTQ EXPERTS

THE ORIGINAL LGBTQ MARKETING AGENCY WITH BIG CAPABILITIES

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THE ORIGINAL LGBTQ MARKETING AGENCY WITH BIG CAPABILITIES •

Core Competencies

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CONNECTED

Direct access to LGBTQ consumers & key partners

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TRUSTED

25+ years generating brand awareness & authenticity

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INTEGRATED

Enhancers of brand presence in LGBTQ spaces & places

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RESOURCEFUL

Champions of aligning & streamlining brand components & budgets

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NIMBLE

Responsive & agile at all stages of brand planning & activation

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COMPLIANT

Experienced working in highly regulated industries

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Our Story

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SPI is a full-service marketing and events agency dedicated to helping corporations bring their best and true selves to the LGBTQ community.

As one of the first agencies to focus on LGBTQ marketing, SPI has been nurturing brand and community affinity through fun, authentic and impactful on-premise and experiential occasions for over 28 years.

We have helped companies create their LGBTQ footprint, build their existing footprint, or turn around perception to gain an affinity for brands that have had challenges with LGBTQ consumers.

The nation's most experienced LGBTQ agency in spirits and beer, our point of difference includes our tactile agility, real-time reporting, inter-agency compatibility, a working understanding of the 3-tier system, and the relationships we have locally and nationally with the LGBTQ landscape of bars and clubs, non-profits, promoters, entertainers, and influencers.

SPI is an LGBT Certified Business Enterprise and a one-stop shop that knows the urban and LGBTQ consumer market better than anyone. We have teams all over the country that are able to act nimbly and make adjustments in real-time.

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Who We Are

Scott Seitz
Founder & CEO

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George Maquieira
Client Services Director

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Doug Budin
Marketing Director

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Jamie Baxter
Partnership Director

Clients

CLICK HERE FOR THE FULL LIST OF CLIENTS

Testimonials


“Working with SPI is a dream!  In addition to being extremely knowledgeable and creative, the team has a positive can-do attitude which makes them an absolute pleasure to work with. The SPI team truly partners with brands to help drive authentic connections with consumers.  Their ability to plan and execute events, drive sampling, and create brand integrations is especially impressive. SPI is Fun!”

Sonia Urintsev, Former MillerCoors Brand Lead

“SPI has proven themselves to be the best type of partner. Not only do they bring expertise and professionalism to their work, but they are the true meaning of a team player. Their strategic methodology has been the perfect complement to our own capabilities. Plus, they are just all around the best people.”

Adam Scher, Co-Founder & Creative Director at CMYK

Case Studies

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Not to brag, but we pretty much make the magic happen. With over 60 years of combined industry experience, our team of passionate people work around the clock to help every one of our clients reach their goals and connect with their target consumers.

We’re always happy to share more about the amazing work we have done with our clients if you email us, but here is a taste of the work we do.

CLICK HERE FOR MORE

Partners