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SPI Marketing is an insightful, opportunity-driven marketing company, specializing in the gay and lesbian consumer market.
Since 1996, SPI has planned the strategic entry or supported existing programs targeting gay and lesbian consumers for clients like ABSOLUT Vodka, American Airlines, American Liver Foundation, America Online, The Advocate, AmNex Communications, Benson & Hedges, BoxTop, Gay and Lesbian Alliance Against Defamation, IBM, Pepsi Cola, Preferred Telecom, Inc. and Seagram Americas.
Our areas of expertise include:
· Strategic Planning and Marketing
· Product Sampling
· Event Creation, Representation, and Management
· General Contracting on Gay/Lesbian Marketing Programs
· Community Outreach, Relationship Development and Management
· Sales Promotion Development, Testing, and Implementation
· Identity and Strategic Message Development
· Survey Research and Focus Group Coordination
· Full-Service Media Relations and Training
· Advertising Development and Media Planning