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Reaching the Gay Consumer since 1996

About SPI Marketing, New York
At SPI we understand that to build community you have to communicate effectively. That is at the heart of what we do. Our broad experience, national presence, and innovative approaches to client needs have made us a leading gay and lesbian marketing agency.

SPI Marketing is a one-stop shop that knows the urban and gay consumer market better than anyone. If you're new to the gay and lesbian market or looking to re-energize your presence in this lucrative segment, we can help.

Since 1996, SPI has planned the strategic entry or supported existing programs targeting gay and lesbian consumers for clients like ABSOLUT Vodka, Diet Pepsi, American Airlines, LOGO, Aquafina, and IBM. With offices in New York and Los Angeles—plus a network of representatives in 15 major US markets—SPI can create and deliver your message like no one else.

Whether it is meeting consumers on the street, at hip venues, in publications, online or through innovative outreach activities, we know how to make meaningful contact with the audience you want to reach. The folks who helped create the gay and lesbian market are constantly re-inventing it.

Let us engineer a plan for you.
Building Brands that Matter

Meet the SPI Marketing Team With offices in New York and Los Angeles, plus a network of representatives in 12 major US markets, SPI can create and deliver your message like no one else.

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SPI Clients Since 1996, SPI has planned the strategic entry or supported existing programs targeting gay and lesbian consumers for clients like ABSOLUT Vodka, Diet Pepsi, SoBe Lifewater, American Airlines, LOGO, Aquafina, and IBM.

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SPI Marketing Capabilities SPI is a full-service marketing, events, PR, media and sales organization providing strategies and tools to reach LGBT consumers.

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The dotgay Initiative dotgay is the originator of a landmark proposal to create a .gay domain space on the Internet. The CEO and 90% owner of dotgay LLC is Scott Seitz, founder of SPI Marketing.

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Absolut Celebrates 30 Years Absolut Vodka is introducing a campaign to commemorate its efforts to reach American gay and lesbian consumers, efforts that began in 1981.

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RuPaul: An SPI Case Study SPI worked with our client, Logo Television, World of Wonder Productions and—of course—drag talent to create a first-of-its-kind integrated marketing experience

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SPI WINS GLAAD MEDIA AWARD

Premier Full-Service LGBT Team Honored for
"In An ABSOLUT World" Advertisement

NEW YORK, NY – November 10, 2009 – SPI Marketing and partner Moon City Productions were recently honored at the inaugural GLAAD Media Advertising Awards Ceremony. The Awards recognize and honor individuals and projects in the advertising and marketing industries for their fair, accurate and inclusive representations of the LGBT community and the issues that affect their lives.

SPI and Moon City received the award for Outstanding Advertising – Print – for their work with ABSOLUT® VODKA and the "InAn ABSOLUT World" campaign. The outdoor billboard entitled, "Will You Marry Me?" depicts a marriage proposal featured on a JumboTron screen at a crowded baseball stadium, which reads: "Mark will you marry me?" -Steve The ad was created to portray " In An ABSOLUT World" the act of proposing and marriage as universal, versus gay or straight. The work also presents a non-threatening public display of affection based in love that is meant to educate and inspire.

"We like to think about what can be," said Scott Seitz, CEO and founder of SPI Marketing. "Our marketing is about bringing messages and supportive products to our community effectively above and below the line. ABSOLUT gets it and Moon City's creative brought it to life in a meaningful way. We're thrilled that our work has resonated with the LGBT community and beyond."

SPI has been the LGBT Agency of Record for ABSOLUT since 1996. Other clients include Diet Pepsi, Aquafina, Travelocity, NAGAAA and Logo. Moon City is the Agency of Record for Subaru since 1992. The agencies specialize in a 360-degree approach to the market.

All nominees for the GLAAD Media Awards in Advertising ran or appeared in print, broadcast, or online media between July 1, 2008 and June 30, 2009. Award recipients can be seen at www.glaad.org/advertisingawards

About SPI Marketing

SPI is a full-service marketing, events, PR, media and sales organization providing strategies and tools to reach LGBT consumers. SPI was one of the first marketing agencies to enter the LGBT community in 1996. From research and strategic planning, to activation and distribution, SPI Marketing is the only LGBT agency with field teams in 12 cities able to communicate directly to over half a million consumers. For more information, log on to www.spimarketing,com

Media Contact: Aaron Brost, 773.551.5251 or abrost@spimarketing.com

SPI Marketing Definitive, Diversity Marketing