People call us when…
They need LGBTQ experts to create new LGBTQ marketing plans or review their existing plan
They want to integrate and develop a strategic plan for a specific brand targeting LGBTQ
They need support activating their strategic plans and managing sponsorships
They need help reaching LGBTQ consumers and engaging with community organizations
They are looking for LGBTQ training and consultation
Consulting & Strategy
SPI’s consulting and strategy services are uniquely rich with a combined 60+ years of experience and insights in LGBTQ marketing, and confidently delivered through an LGBTQ lens.
Our knowledge of LGBTQ consumers and our connection with community-based organizations is our superpower, acting as the North Star when helping brands navigate the LGBTQ market.
Not only is our seasoned team ready to inspire, inform and council on projects big and small, our staff remains engaged from concept through completion and works tirelessly to keep it fun.
After all, we are strategic marketers, brand ambassadors, cheerleaders, tech enthusiasts, entrepreneurs, and base-jumping adventurers.
Programming
SPI is known for being a one-stop-shop for programming, especially when it comes to delivering on brand goals and cohesive integrations.
Whether it’s building a sampling program from the ground up, or expanding your existing programming into the LGBTQ space, our team custom builds programs to be LGBTQ relevant by incorporating LGBTQ messaging and specialists.
Our team also takes the guess work out of ensuring that your programming is inclusive and touches the right segments within the LGBTQ community.
Our goal is always to create a positive and long-lasting impression of your brand among LGBTQ consumers, and it’s our informed and disruptive approach that creates the moments and memories that build brand equity.
Activation
Our product activations and brand experiences are aspirational, reflecting the lifestyle and interests of the community in order build and foster genuine consumer relationships.
SPI’s consumer centric approach is organically inclusive and disruptive, prioritizing the LGBTQ experience and brand value proposition that resonates with LGBTQ consumers.
Our team knows how to utilize our networks, knowledge and negotiating skills to maximize output and impact.
Whether it’s Pride or a special event or an on-premise account, we are the one stop solution and liaison for putting your activation in motion and ensuring your presence in the spaces and places where you engage with the LGBTQ consumer are meaningful and authentic.
Consumer Engagement
Being the best at helping brands reach LGBTQ consumers is a skill we take great pride in, and our ability to generate authentic conversations and trustworthy connections within the community for almost three decades is what sets us apart.
Our teams confidently deliver the cadence and consistency required to add brand credibility and deliver on multicultural commitments.
With our ability to engage field teams and trained brand advocates in the top domestic markets, SPI helps connect brands to millions of LGBTQ consumers annually.
Whether it is for stand-alone events like Pride, or weekly sampling programs in LGBTQ accounts, our teams speak the language of the audience and help establish a unique LGBTQ brand voice and experience.
Partnership Management
As a well-established community connector and trusted resource in the LGBTQ community, SPI has forged hundreds of relationships with local and national LGBTQ organizations, non-profits, businesses, event promoters, and influencers.
Our access to key partners in the LGBTQ space has opened doors and helped generate some powerful collaborations and results.
Unafraid to do the heavy lifting, we’re experts at maximizing brand partnerships and integrations by taking the lead to leverage opportunities that benefit all parties involved.
Our ability to manage partnerships to their full potential and provide oversight that is responsive to brand goals in real-time is a talent that has won us awards and driven ROI for clients.
DEI
SPI not only excels as experts on the consumer facing side of LGBTQ marketing, we’ve also been providing support and guidance to brands behind the scenes for over two decades.
These services include coaching brands on how to leverage employee resource groups (ERGs), diversity and inclusion imperatives, community outreach programs, and supplier diversity initiatives.
As strong believers in brands being completely authentic, it’s our evergreen goal and agency commitment to help clients ensure their policies and practices are in alignment with the LGBTQ community.
Our team is devoted to helping our clients ensure their shared values are rooted in more than their LGBTQ consumer messaging.